Modern communication presents fresh challenges for designers. The rules of designing for print are different from how users respond to design on the internet, in email shots or on social media. Brand identities also need to be carefully considered as to the many places in which they might be used, so that they achieve the desired impact wherever they exist.
origin8 understands the rules of design across different media, including the strengths and weaknesses of each. We design for the client, the reader and the medium.
01Design for Print. origin8 has been designing the annual report for the Lloyds TSB Foundation for three years. Each year we refresh the 60-page design to distinguish it from previous editions, and last year we were positively recognised by Third Sector magazine for the design of the 2010 report. The challenge is to present a large amount of written content in a clear, concise and attractive way. The two-column layout and open typography breaks up the text and makes reading easy, and each spread is given visual impact by the use of large images featuring the Foundation’s good work.
02Website Design. Smaller businesses don't want to look like they've got small design budgets - but often they have. For many of its clients origin8 creates cost-effective websites using Joomla™, where the technical structure of the site already exists, including a slick Content Management System (CMS), but the design and build is fully customisable. We can then focus the budget on creating great looking, professional sites, as we did for professional translator Cathy Lara, without eating up the budget on hours of writing code. Furthermore, our clients can edit their site once it is built, saving them even more time and money.
03Identity. Suila is a brand new sales development business. They wanted their new identity to portray an organised, fresh approach and support their 'access to insight' strapline. As they go about their business, their brand will be seen across several different mediums - in print and online - so it needed to be clear and distinctive. We designed a simple identity with a symbolic device that's recognisable and memorable wherever it's used.
